Once you have implemented and integrated your company’s comprehensive business plan for the better success of your company into your business operations, you can easily build and package your specific purpose, ancillary business plans, customized for the particular audience. It is important to develop these plans with the reader in mind. It should be customized not just for the type of plan but the person reading and studying the business plan. It is a real snap to pull out info needed from the comprehensive business plan to form these specific purpose, ancillary business plans.  

Marketing Plan

Good Marketing Plan will help your Marketing Team develop, expand and create new markets.  A very effective tool to link your Sales Division with your Marketing Team so development and communications are two way and intertwined.  Disjointed Marketing and Sales Teams are often disastrous. 

Strategic Plan

Strategic Plans forces all your departments and divisions to work together to produce a synergistic plan that addresses all levels of your Company and their contributions to the Company’s goals and success.  The Strategic Plan actually translates your Business Plan into an effective and believable Financial Plan. 

Investor Business Plan

Investors and Venture Capital Groups often advertise what they are looking for in an investment.  This should be the templet for your plan.  They are interested in your Experience, Track Record, Integrity, Competitive Advantage, Growth, Uniqueness, Gaps and Threats, Integrated Marketing, Strategic and Financial Plans and so on.  A good Investor Plan consists of highly targeted information to a particular investor’s or venture capitalist’s requirements.

Lender Business Plan

This Plan is combined with a Loan Package to directly target a specific Lender’s funding parameters and requirements.  Things like Experience, Track Record, Cash Flow, Loan to Value or Cost, Debt Service, Debt to Equity Ratio, Financial Statements and so forth are key elements of a Lender Plan.  Each Lender has different things they look for when considering funding a loan so tailor your Plan around those parameters.

Joint Venture and Strategic Alliance Business Plans 

Achieving a common objective through shared resources at a lower cost and lower risk can be highly lucrative, limiting your dependence on outside funding sources.  Important sections of this plan could address Objectives, Anti-Trust Issues, Resources, Geographic Variables, Corporate Culture Fit, Type of Relationship, Control Mechanisms, Exit Strategies, Termination, Liquidation, Buy-Sell Agreements and so on.

Write the Business Plan for the Audience

You write specialized Business Plan for a specific purpose to a specific audience.  This list is not all inclusive.  The point is to develop your Comprehensive Plan outset; then forming ancillary Plans is a snap and quite effective. Just make sure you have the right Business Plan Process for the type of business plan and the business plan audience.

About The Article Writer

Frank Goley is a Business Plan Consultant for ABC Business Consulting. He is a expert in business planning, marketing and advertising, strategic planning, business turnarounds, on the net advertising and marketing and search engine optimisation (SEO). Frank has created more than 150 Business Success Articles and E-Books. He is author of a Business Plan Ebook and writes the Business Success Blog. Frank genuinely enjoys supporting firms to start, develop, turnaround and realize success!